Step Four- Marketing Your Talents: Creating An Introductory Email to College Coaches
Know what coaches want to see and show it to them!
Every college coach has a smart phone, tablet or laptop- therefore, marketing your athletic talents requires being familiar with technology such as email, attaching videos to emails, possibly having your own website and social media accounts, and more. You can't wait for coaches to contact you! High school athletes must rely on marketing themselves to programs to establish communication and relationships with coaches.
An email is your first communication with a coach. Use an excel file (you made in step three) with a list of your potential schools and coach's information to organize your email communication. It is important to make each email personal (see example attached) and even more important that you don't have your parents write the letter. Never bulk email coaches- it takes away the authentic nature of your message. Always mention academics first and have all your contact information available. Attach your resume and video and list in the subject line your name and graduating class. In the body of your email, mention your attachments. End your letter with your desire for an unofficial visit in order to learn more about the program.
Betty is available for college advising. For more information- please visit www.straightshotinc.com or email firstname.lastname@example.org!
Betty Baird Kregor is an LPGA Master Teaching Professional and owner of StraightShot Inc., specializing in the DISC personality system to mentor and advise athletes of all ages and abilities.
In 2014, Kregor retired from over 27 years of teaching golf to consult athletes in the mental aspects of sport an serve as a "performance coach" for goals, scheduling, practice programs, college advising and more.
Her LPGA education in DISC profiling allows an athlete to maximize their performance with "self awareness" of their strengths and weaknesses. It is also an important tool in finding the right college fit which is a component of Kregor's expertise. College athletic consulting is a service that benefits 9-12th graders in learning how to market their talents, schedule college visits and value the importance of academics.
If you are interested in contacting Betty regarding a consult or workshop please visit www.straightshotinc.com for more information.